Grow your app with
short-form video
Strategies, playbooks, and tips for app founders using TikTok and Instagram to drive organic downloads.
How to Market Your Mental Health App With Short-Form Video
Mental health apps face a marketing challenge unlike any other category. Here is how to use short-form video to reach people who need your app without making them feel targeted.
Read article →How to Market Your Education App With Short-Form Video
Education apps have to sell a result that takes weeks to earn in a video that lasts 30 seconds. Here is the short-form video strategy that bridges that gap and drives consistent downloads.
The Hook Video Strategy That Gets Your App Downloaded in 2 Seconds
Most app founders focus on reach. The real problem is what happens in the first two seconds. Here is the hook video strategy that gets your app downloaded before the scroll moves on.
How to Market Your App Without Showing Your Face
Most app founders assume marketing means being on camera. It doesn't. Here's how to build a consistent short-form video presence that drives real downloads without filming yourself once.
How to Market Your Finance App With Short-Form Video
Finance apps face a trust barrier and a visibility problem on TikTok and Reels. Here is how to overcome both and drive consistent downloads with short-form video.
How to Market Your Productivity App With Short-Form Video
Productivity apps face a harder marketing challenge than most other categories, your best feature is invisible. Here's how to turn that into short-form video that drives real downloads on TikTok, Reels and YouTube Shorts.
How to Market Your Fitness App With Short-Form Video
Fitness apps have a natural advantage on TikTok, Reels, and YouTube Shorts that most founders never use. Here's how to turn your app's built-in content into short-form videos that drive real downloads.
YouTube Shorts for Mobile Apps: How to Get Downloads Without Going Viral
Most app founders overlook YouTube Shorts. That's a mistake. Unlike TikTok and Reels, Shorts rank in search which means a video you post today can drive downloads for years. Here's how to use it.
How to Create Instagram Reels for Your App (And Why It Is Easier Than You Think)
Learn how app founders create Instagram Reels that drive downloads using the same screen recordings you already have. No editing, no face-to-camera. The exact workflow for posting consistently.
How to Create TikTok Videos for Your App (Without Filming Yourself or Editing Anything)
Learn how app founders create TikTok and Instagram videos that drive downloads without cameras, editing skills, or hours of work. The exact process for posting daily.
Why Your App Isn't Growing on TikTok (And What Actually Works)
Most app founders post on TikTok and get nothing. Here's exactly why it's not working and the three content formats that actually drive downloads.